AI Insights · Timothy · July 2024
Q2 2024 Performance of Top iOS Film & Television Apps in the US
Explore the Q2 2024 trends for the leading Film & Television iOS apps in the US, as we analyze downloads, revenue, and user engagement data from Sensor Tower.
In the second quarter of 2024, the US iOS platform saw varying performances among the top Film & Television applications. Here's a brief overview of their activity, with insights provided by Sensor Tower.
Disney+ experienced a fluctuating revenue pattern, peaking at about $76K in mid-June, while downloads hovered between 1.8K and 2.6K. Weekly active users remained fairly stable, ranging from approximately 36K to 39K.
HBO Max: Stream TV & Movies showed a revenue dip in late May, with a notable drop in weekly active users by the end of June, down to around 9K. Downloads saw a significant decrease, dipping to 726 in the third week of May.
The newly released Max: Stream HBO, TV, & Movies demonstrated an upward trend in revenue, reaching nearly $30K by the end of June. Downloads started strong at around 16K but saw a decline towards mid-June. Weekly active users saw impressive growth, from approximately 13K to 44K.
SkyShowtime: Filmer och serier had modest revenue, maintaining between $9K and $12K, with downloads peaking at 1.6K in early June. Active users showed an increasing trend, ending the quarter at about 21K.
Amazon Prime Video saw a steady increase in revenue, reaching over $9K in the last week of June. Downloads exhibited growth, especially in mid-April and June, while weekly active users showed a gradual increase, ending at nearly 10K.
For more detailed insights and data, Sensor Tower offers a comprehensive look at the app market's nuances and trends.
